Starbucks Plans To Open 20,000 SF Store In The Meatpacking District

Starbucks Corp. is opening a huge new Roastery-branded store in the Meatpacking District, part of a push to bolster growth with larger locations that offer experiences to customers above and beyond just coffee. The cafe will be its biggest ever at 20,000 SF. It will be located at 61 Ninth Avenue, Starbucks said in a statement on Tuesday. The location won’t be ready though until 2018. CEO Howard Schultz said he wants to bring the Roastery model to cities globally, a bet that a new format can bring fresh vigor to the company. It’s a combination of a roasting facility and cafe that tries to teach customers more about coffee brewing and bean origins.

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